Vitality 30 second spot from Gordon Productions on Vimeo.

Vitality is a wellness program from McKesson that rewards employees on their personal pathway to better health. Gordon Productions produced a series of 30 second spots that feature a variety of employees in San Francisco, Texas and Georgia who have successfully improved their overall health. We videotaped with a small crew and a Canon 5D camera and followed employees at gyms, rock climbing walls, and other venues.